ROB MANCUSO
Automotive Entrepreneur | Author
My entire professional life has been driven by a passion for all things automotive. From dealership startups to automotive consulting, my focus has been on developing and executing strategies to deliver best-in-class customer loyalty, employee satisfaction and ROI.
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The Mancuso family is celebrating its first 100 years in the automobile business.

ABOUT
My background in automotive is diverse and includes dealer principal and general manager of a multi-brand operation, including Chevrolet, Honda, Cadillac, Maserati and Lotus and 12 years in a C-level position at a Fortune 250 company. In each role, a strong commitment to our brands and to our team members has been the driver of our growth and our success.
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Additionally, I authored "Assuming the Position - A Family Business Survival Guide," included in the syllabus at Notre Dame's Mendoza College of Business.
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I have represented the automotive industry as a television and radio spokesperson as well as a workshop leader and keynote speaker.
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CAREER
FOUNDER | MANCUSO AUTOMOTIVE
Mancuso Automotive was founded to represent the finest in sports luxury brands, introducing digital transaction capabilities with Click.Ship.Drive.™ and award-winning customer satisfaction.
CHIEF COMMUNICATIONS OFFICER |Â AON WARRANTY GROUP
Oversight of global communications, including public relations, marketing communications, advertising, digital media, social media, internal communications, and investor relations.
FOUNDER |Â MANCUSO INTERNATIONAL MOTORS
Located in suburban Chicago, Mancuso International Motors operated four locations, representing Honda, Cadillac, Chevrolet, Maserati and Peugeot and introduced System123, an OS-based automotive pricing tool.
FOUNDER |Â CONSUMER CONCEPTS LTD
Consumer Concepts provided consumer experience data to the automotive industry, including both OEM and retail operations, utilizing a proprietary algorithmic scoring process.
BOARD MEMBER |Â BETTER BUSINESS BUREAU OF CHICAGO AND NORTHERN ILLINOIS
It is a privilege to serve the BBB as a member of its board, as governance is a critical component to its sustainability and success.
FOUNDER |Â GIVING THANKS
Giving Thanks was founded to provide holiday dinners to underserved families on Chicago's south side. Over 5000 recipients have participated.
EDUCATION
PRINCETON UNIVERSITYÂ Â Â BACHELOR OF ARTS PSYCHOLOGY
My concentration in psychology has proven beneficial in all aspects of my professional life, including enhancing the customer experience, developing a motivational culture and informing sales and marketing initiatives.
CULVER MILITARY ACADEMY |Â SUMMER SESSIONS
Culver has a world-class reputation for instilling responsibility and goal-setting at an early age and provided a foundation for meeting the challenges of starting and growing businesses.
HARVARD BUSINESS SCHOOL |Â SUMMER SESSION
In collaboration with Cadillac, Harvard Business School developed a curriculum to teach dealer principals and general managers best practices in financial management, strategic planning and achieving benchmark customer satisfaction.
RECOGNITION

CHICAGO BETTER BUSINESS BUREAU TORCH AWARD FOR BUSINESS ETHICS

CADILLAC MASTER DEALER
LIFETIME ACHIEVEMENT AWARD
CENTER FOR INTERNATIONAL RETAIL AUTOMOTIVE STANDARDS

PRINCETON BOOK AWARD
